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If the prospect of networking is new to you or you’re intimidated by the prospect of starting, these steps will help you plan, organize and conduct your networking, all the while becoming more comfortable with using it on-going.
1. Create a list.
Start by creating a list of people you know, include your family and friends and then think wider to include others such as, friends of friends, neighbors, current work colleagues, old work colleagues, current or old bosses, customers, suppliers. Keep looking wider to people you wouldn’t normally consider, such as your bank manager, accountant, financial advisor, parents of your children’s friends, teachers, barbers or hairdressers.
The aim here is to get an initial list together to start the next stage; you can always add more names later.
2. Prioritize the list.
Take the list of names and make 3 lists out of them:
- Those names you have a good relationship with, speak to frequently and can approach first.
- Those names you know reasonably well, speak to less frequently and you will approach after the first list of names.
- And the final list of those people you have infrequent contact with and can leave till later.
Next sort the names in the first list by order of who you’ll contact first and so on. It’s a good idea to start your networking with people you’re very familiar with and who will let you practice your networking on them.
3. Plan the initial contact.
The way you’ll approach each person will be different based on your relationship with them. Some you’ll feel comfortable to just pick up the phone and call them, others you may prefer to send an email or letter to make the initial contact.
If you’ve been given the name of a new person to connect with, it’s a good idea to have the person who referred you to “warm” the contact first. “Warming” the contact lets the contact know that their name has been shared with someone, and that person – you, will be contacting them. This way when you reach out to a new contact, they will be prepared for your call or email and are more likely to accept it or respond to it.
Making an initial contact by phone will go smoothly if you plan out what you want to achieve and have a prepared script for three possible situations.
- Have a script ready if the other person does not answer and you get their voicemail.
- If they answer but can’t take the call there and then and you need to set up a time to speak.
- Finally have your call plan if they answer and are happy to take the call there and then.
For emails and letters, take the same approach and plan out:
- What you want to say.
- Mention the name of the person who referred you, and
- End with you taking an action to follow-up by phone.
4. Plan the meeting.
If you’re meeting in person or talking over the phone, plan that interaction as well. Make sure you stick to what you said you were going to talk about, and don’t take more of the other persons time than you requested.
- Use the HAIR approach; think about how you can Help each other, share Advice and Information, and share at least two Referrals.
- Have some ice-breakers ready to start the conversation; you may be nervous about the meeting, and so may the other person, since you called the meeting it’s up to you to take control of the meeting and get it started, keeping it on track, and wrapping it up.
- Be punctual; plan your trip there to ensure you arrive with time to spare. If this is somewhere you have not been to before, try going there the day or night before to check out the route.
- Have your elevator pitch memorized and be ready to us it.
5. The meeting.
The meeting is something you requested and as such you’re in charge of what happens.
- Have your plan or agenda with you, and keep the meeting length to the time you agreed.
- Take any documents you want to share with you, and unless specifically asked for, don’t take your resume; instead use the Marketing Letter.
- Make sure you dress appropriately; for some positions and industries it make sense to match how you dress with that environment; if you’re not sure what that is or are have any doubts always dress-up. Even if the other person is in T shirt and shorts they are likely to appreciate that fact you took the effort, and are treating the meeting in a professional interaction.
- Switch off your cell phone, unless you absolutely have to have it switched on. If follows that you shouldn’t answer any calls, unless they are really important.
- Watch your mood; stay upbeat and happy this is not a chance for you to moan or complain about others or your situation, and don’t talk disparagingly about other people or companies, you never know how the other person feels about that company or person.
- Pay attention for any common ground you both have to build on and make this interaction the first of many. Be attentive and pick up on the little things the other person says and that mean a lot to them.
- At the end of the meeting, thank them for their time and advice, confirm the next actions you will take and be sure you have exchanged your contact information with each other.
6. Follow-up.
As soon after the meeting as possible:
- Send a thank you. Don’t send a generic thank you, make it personal to the other person and reference what you talked about. Make sure you send a letter or email that day or the next day at the very latest.
- Fulfill all the commitments you made. Building relationships is about building trust, and delivering on promises you’ve made, is very important in building that trust.
- Plan when your next contact will be and what you want to achieve from it. If you haven’t already agreed when you will meet next, make a note to get in touch in a week or two to set the next meeting.
7. Keep in contact.
Good relationships take a while to cultivate; you’re in there for the long-haul. Keep in mind some relationships will develop more than others and even those that you speak with only once or twice a year can be just as important as those you speak with several times a week.
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